Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Lukavac Cement Factory has recently done rebranding and decided to split the existing FCL brand into two separate ones, the Lukavac Cement, and Lukavac Beton (concrete).
Recognized as the largest producer of cement in Bosnia and Herzegovina, Lukavac Cement Factory is entering the segment of concrete production, which logically created the need for a new brand or the rebranding of the existing one.
The company’s management is aware that a powerful brand is an important tool in everyday business. So they decided to professionally approach rebranding and further differentiate themselves from the sea of others operating in the same field. Goal of their changes in visual identity is to clearly communicate the desired message, to position themselves as a reliable partner in the construction industry, with the aim of establishing genuine, long-term relationships with customers.
“The new visual identity and logo symbolize the relationship with the parent company, the text part of the logo in Lukavac Cement indicates a leading cement producer in BiH, and Lukavac Beton points to a reliable and quality partner in construction industry,” reads the statement from the company.
The repositioning of the brand is part of the business strategy of the Cement Factory Lukavac and is significant for future growth and business expansion in the new segment.