Qatar Airways started the year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’ Inspired by Hollywood.
Created by agency 180 Kingsday, this campaign brings a blend of design, special effects and choreography that take both the viewers and the passengers on a magical journey to a fantasy world that will capture their hearts and imagination.
The campaign, launched globally on 17 January 2019, shows how flying with Qatar Airways transforms the entire experience of travel – and turns the familiar into something truly magical. Everything that Qatar Airways passengers see and do becomes an experience like never before.
Qatar Airways Group Chief Executive, Akbar Al Baker, said: “This campaign embodies everything at the heart of Qatar Airways’ brand values, as well as the pride we share in providing exceptional service to our passengers across the globe.”
‘A world like never before’ was conceived and created by 180 Kingsday – Qatar Airways’ agency of record – and produced by iconic London production company, RSA Films (Ridley Scott Associates).
180 Kingsday Executive Creative Director, Kalle Hellzen, said: “Qatar Airways is a remarkable brand that creates experiences that transform. I am very proud of the way creative ambition, talent and teamwork have combined to deliver this campaign – the next evolution in the brand’s incredible story.”
