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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Publicis Zagreb & Pampers launch campaign for the new Pampers Pure Protection line of products

There are no compromises with Pampers Pure Protection, and likewise, there are no compromises in the campaign for this completely natural line from Pampers

27/05/2019
in Featured, News
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

In collaboration with Pampers, Publicis Zagreb has created a launch campaign for the new Pampers Pure Protection line of diapers and wet wipes. The campaign is completely local and focuses on the ever-growing market of young parents who won’t take compromises when it comes to their children, the environment and their own lifestyle.

Publicis Zagreb is the local partner of this favourite international brand, and this cooperation last year led to the campaign “The Touch of Life”, within which 13 neonatalogy departments in Croatia were equipped with new tools. The campaign for Pampers Pure Protection represents this product line to the Croatian market under the slogan #nocompromise, tying to a whole series of challenges brought to us by modern, informed parenting.

Compromises today are made as an inevitable way of acting in various spheres of life, but when it comes to children, parental instinct tells us there’s no space for compromises. Trying to make a balance between all their roles, beliefs and attitudes at the same time, young parents invest time to research and find the best quality solutions that are both healthy for their children and harmless to the environment; products that are well-designed and at the same time will not further complicate the ever-busy everyday life.

No-compromise parenting is something that the mother, actress, writer, producer and activist for women’s rights, Jelena Veljača, knows very well. She is proving great as the brand ambassador, and was joined by other successful moms: Manuela Šola, Anita Dujić, Ana Maras Harmander, Nataša Janjić and Dajana Civadelić, who will share their moments of uncompromising parenthood with the public on their Instagram accounts during the campaign period, under the hashtag #nemakompromisa.

Campaign launch was held at the multibrand store for children, Ne, Ne, Ne, where an interesting panel was held on the subject of uncompromising parenthood, successfully moderated by Jelena Veljača.

This successful collaboration is part of a strategy jointly created by Neven Kružljak, Marketing Manager, Pampers, and Publicis Zagreb, and together they will continue to bring this favourite brand closer to the local market in campaigns to come.

CREDITS:

Publicis Zagreb: Aleksadra Dilevska (CEO Publicis Zagreb), Alen Grozaj (CD), Ivana Kuljiš (CSD), Petra Radnić (DM), Krešimir Lastrić (AD), Saša Bastajić (AD), Filip Fruk (CW), Paula Baburić (SPD)

Tags: PampersPublicis Zagreb
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