In collaboration with Pampers, Publicis Zagreb has created a launch campaign for the new Pampers Pure Protection line of diapers and wet wipes. The campaign is completely local and focuses on the ever-growing market of young parents who won’t take compromises when it comes to their children, the environment and their own lifestyle.
Publicis Zagreb is the local partner of this favourite international brand, and this cooperation last year led to the campaign “The Touch of Life”, within which 13 neonatalogy departments in Croatia were equipped with new tools. The campaign for Pampers Pure Protection represents this product line to the Croatian market under the slogan #nocompromise, tying to a whole series of challenges brought to us by modern, informed parenting.
Compromises today are made as an inevitable way of acting in various spheres of life, but when it comes to children, parental instinct tells us there’s no space for compromises. Trying to make a balance between all their roles, beliefs and attitudes at the same time, young parents invest time to research and find the best quality solutions that are both healthy for their children and harmless to the environment; products that are well-designed and at the same time will not further complicate the ever-busy everyday life.
No-compromise parenting is something that the mother, actress, writer, producer and activist for women’s rights, Jelena Veljača, knows very well. She is proving great as the brand ambassador, and was joined by other successful moms: Manuela Šola, Anita Dujić, Ana Maras Harmander, Nataša Janjić and Dajana Civadelić, who will share their moments of uncompromising parenthood with the public on their Instagram accounts during the campaign period, under the hashtag #nemakompromisa.
Campaign launch was held at the multibrand store for children, Ne, Ne, Ne, where an interesting panel was held on the subject of uncompromising parenthood, successfully moderated by Jelena Veljača.
This successful collaboration is part of a strategy jointly created by Neven Kružljak, Marketing Manager, Pampers, and Publicis Zagreb, and together they will continue to bring this favourite brand closer to the local market in campaigns to come.
CREDITS:
Publicis Zagreb: Aleksadra Dilevska (CEO Publicis Zagreb), Alen Grozaj (CD), Ivana Kuljiš (CSD), Petra Radnić (DM), Krešimir Lastrić (AD), Saša Bastajić (AD), Filip Fruk (CW), Paula Baburić (SPD)
