Photo: Jarek Ziebinski
Publicis One is the global communications enterprise that unites all Publicis Groupe agency brands’ capabilities and expertise under one roof in about 50 countries. With more than 7,500 employees, the Publicis One operation is spread across Latin America, Europe, Middle East, Africa and Asia.
Photo: Jarek Ziebinski
“At the beginning of this year we started a very significant transformation of Publicis Groupe that includes the creation of Publicis One, a new global communications enterprise. As we embark on this journey, our very first mission is to create a strong leadership team.” said Ziebinski. “The new Publicis One team comprises experienced leaders who represent the crème de la crème of Publicis Groupe talent, bringing diverse backgrounds, skill sets, entrepreneurial mindset and a brand agnostic approach to our work.”
In Latin America, Monica Gadsby has been appointed as the regional Chief Executive Officer while Joseph Piazza has been named regional Chief Financial Officer.
In Asia, Nicolas Menat has been appointed regional Chief Executive Officer and Ricardo Roces regional Chief Financial Officer.
To ensure adequate attention is given to all markets within the complex region of EMEA – which covers 25 countries – Johan Parmentier has been appointed to regional Chief Executive Officer for Benelux, Miša Lukić has been tasked to lead Central Eastern Europe as regional Chief Executive Officer and Kevin Tromp as Chief Executive Officer for Africa. Parmentier, Lukić and Tromp will be supported by David Clark, who has been named regional Chief Financial Officer for EMEA.
At a global management level, Alice McCreath has been named Chief Financial Officer, Maree Prendergast, Chief Talent Officer and Karen Lim will become Communications Director.
All of the above newly-appointed global and regional leaders of Publicis One are already in their new roles and are fully operational in their respective markets.
Maurice Lévy, Chairman & CEO, Publicis Groupe said, “Publicis One is a totally new approach to the market with end-to-end solutions. I am convinced that under the leadership of Jarek Ziebinski, Publicis One will deliver the very best to our clients, attract the best talents and offer great career opportunities to be the greatest agency in each market. I have great confidence in the team chosen by Jarek.”
Miša Lukić, currently president of the management board of Publicis Groupe Serbia, encompassing Leo Burnett, Saatchi & Saatchi and Publicis, has been appointed to CEO, Publicis One Central and Eastern Europe. Over the course of Miša’s career which includes 23 years in top management positions, he has successfully led five marketing communications agencies in Eastern Europe and Middle East. As one of the most prominent leaders in the marketing communications industry in Serbia and South East Europe, he was the CEO for the Balkan region for two agency networks – Saatchi & Saatchi (from 1997 to 1999) and Leo Burnett (from 2000- 2010). Miša was also instrumental in Leo Burnett’s success in Serbia – 7 years of consecutive growth. As a result of his leadership, the agencies he led have been awarded at leading creative festivals around the world including Cresta, Eurobest, EACA, Cannes Lions, EPICA Moscow RedApple, Golden Drum (The Best agency in the Adriatic Region). Miša is also the youngest laureate Life Achievement Award (UEPS) recipient; the winner of Marketing Person of the Year Serbia 2010 (World of Marketing); Leader in Creative Thinking in Serbia 2013; Top 100 most successful Managers in Serbia (2009) and Top 100 Business Leaders of South-East Europe – Summit 100 (2011/2014).
