Source: BrandNews
Each day millions of people invent various excuses to reject invitations from their friends. Mostly not because they have better plans, but simply because their suggestions are not sufficiently attractive or convincing.
Hence the idea of Publicis Italy for the famous German brand to create a tool that can turn every invitation into epic, adaptable advertising with over 210 million combinations, designed to convince a generation that loves spending time at home (Mintel, 2018).
Simply go to www.night-trailer-generator.com and choose the type of evening, the right ingredients, the day and place, and you’ll instantly get an invite that no one can decline.
The platform, which is online since the beginning of December, has already been used by more than 125,000 users, including celebrities, influencers, and bars and clubs across Italy, to promote their evenings, generating an estimated 16 million views in the first month alone.
Credits:
CCO Publicis WW & CEO Publicis Italija: Bruno Bertelli
CCO Publicis Italy: Cristiana Boccassini
ECD: Davide Boscacci
CDs: Michele Picci, Francesco Basile ACDs: Martino Lapini, Azeglio Bozzardi
Creatives: Jacob Salmona, Alexia Vindret, Jacopo Trotta, Mattia Leporale, Caterina Marascio, Alessia Mordini
Planer: Alex Moore
Client Service Director: Simona Coletta
Accounts: Ambra Malsente, Dario Gambera
Head of Digital Production: Pierluigi Roselli
Head of Social Networks Sector: Stefano Perazzo
SMM: Andrea Biolcatti, Nicolò Russo
Production House: Think Cattleya
Publisher: Fulvio Rossetti
Studio Manager: Nicolas Cerri
Music: Simone Volpato, Federica Ferracuti, Aniello Greco, Alessandro Tripi
