Source: Youmark!
Several Publicis Groupe agencies in Italy have launched a new campaign for Kinder, with which this brand launches its new platform, “A Little, A Lot”, for the first time on a global scale.
“A Little, A Lot” is the synthesis of a new in-house strategy that aims to make the brand and its products more relevant to millennial generation.
At the heart of the new communication campaign is a 60’’ spot that will be broadcast in several countries around the world. It is a real manifesto movie in which the brand advocates love for those little moments, beautiful or ugly, seemingly insignificant, that define the relationship between parents and children.
https://www.youtube.com/watch?v=Y7WHyNMNKqQ
The one-minute film will also be used for shorter form spots, and the campaign will also include digital and social elements. First countries in which the campaign will roll-out are France, Russia, Germany and Italy. The campaign launched in Italy on January 20.
The film was created by Publicis creative team, led by Davide Boscaccio, and was produced by Filmmaster Productions, directed by Vincent Haycock.
