Marketing and PR – two sides of the same communication coin. Marketing Meetup Zagreb – the largest Meetup group in Croatia which will be held Tuesday, 7 November – will bring together PR and marketing staff so they could teach together from one of the most well-known communications specialists in Croatia, Krešimir Macan, who will give a lecture on “What you need to know about PR in the digital world?”.
Krešimir Macan is the president and CEO of Manjgura PR agency. This distinguished Croatian PR expert specializing in crisis communication, strategic communication in politics and new social media, and the founder of Manjgura (which means a young girl in Dubrovnik dialect), one of the first Croatian PR agencies. Krešo in each campaign brings the experience gained through over twenty years of communication management. He has led communication activities for numerous domestic and foreign investments, has successfully worked in a series of election campaigns in Croatia and in the region, but has also built the reputation of many domestic brands.
He deals with PR since 1991, when during the Homeland War in Croatia he held the post of Secretary of the Ministry of Information of the Republic of Croatia and was later Head of the MFA Information Department (1995).
At the end of 1998, the most influential media in Croatia, Croatian Radio Television – HRT, hired him as the first corporate communications director and spokesperson. In mid-2003, he was appointed Advisor to the Prime Minister of the Republic of Croatia for Communications, with the task of improving government communications. From 2004 to 2008, he was Executive Director of the Croatian PR agency Madison Consulting, which during this period recorded significant business development.
He is a member of the Croatian Public Relations Association (HUOJ), the Chartered Institute of Public Relations (CIPR) and the European and International Association of Political Communicators (EAPC and IAPC).
Participation at Marketing Meetup is free, with mandatory registration at this link.
