This new feature allows advertisers to target ads based on first-party data, effectively and precisely spreading the advertorial content among interested and similar users.
Precise Targeting Using First-Party Data
iPROM Advertorial enables centralized purchasing of promotional messages in the form of advertorials and uses advanced targeting based on first-party data to display content to the relevant audience on selected editorial web media. This approach increases the reach and effectiveness of advertising campaigns. By using algorithms to find similar user profiles, the iPROM Advertorial solution with native ads extends the reach of the advertorial, thereby reaching a broader circle of potentially interested users.
Centralized Purchase of Promotional Articles with Advertising Metrics
The integration of the iPROM Advertorial solution into media strategies ensures a seamless user experience. The advertorials are carefully placed in digital media to ensure visual and content alignment with the original content. The service allows for centralized publication of advertorials on high-quality web media and offers statistical tracking of advertising metrics and real-time performance analysis through a single platform.
“iPROM Advertorial represents an optimal solution for advertisers who want to expand the reach of their content and improve the effectiveness of their ad purchases, using the power of first-party data. This way, the content reaches the right target audience at the moment they are most receptive to it,” emphasizes Andrej Ivanec, Director of Media Planning at iPROM.
About iPROM
iPROM is the leading regional provider of media and technological solutions for digital advertising on the open web. We are a hub of knowledge and experience that helps clients navigate the complexities of marketing in a digital environment. By combining high technology and the most comprehensive consumer behavior data on the market, we enable our clients to deliver the right ad message to the right person, at the right time, on the right device, while helping web content publishers increase their revenue.
iPROM is a high-tech company that brings together the broadest range of consulting, analytical, media, and software solutions for digital media advertising. Continuous investment in technological development is what sets us apart from the competition, placing our clients at the forefront of their target audience’s minds.
