Vogue, the world’s most renowned fashion and lifestyle brand, started in 1892 as a weekly newspaper in New York. Since March of this year, the magazine now has its own Vogue Adria edition. Besides being a printed monthly, Vogue Adria also features a special treat: its online edition, available in four languages.
This online edition has won the prestigious SoMo Borac award in the Digital Product category. The creative team at Pro Media Group developed the design foundation for vogueadria.com independently, with the main development requirements focusing on handling high volumes of visual content, modularity, and extremely fast loading times. Using AI-powered translation technology, they enabled instant translation into four different languages.
Vogue Adria’s Editor-in-Chief, Milan Đačić, highlighted that “anyone who has embarked on a pioneering project knows how long the journey from idea to realization can be and how different these two points can become.”
“On the project to create vogueadria.com, the Pro Media Group team showed that even the most ambitious deadlines can be met. Their creative passion and enthusiasm, combined with professionalism and expertise, led to results that exceeded our expectations,” Đačić stated.
“This unique project wouldn’t have been possible without the wonderful people who worked on it. A big thank you to Nives Bokor from Vogue for her trust, and to Helena Pereković and Jurica Vuković from mater.agency for the programming magic. The process was challenging, as new wishes and requirements emerged during development, while the deadline remained the same. Thanks to the huge effort from our designer Srđan Vrdoljak and account manager Iva Ricov, we managed to deliver everything,” said Igor Škunca, Creative Director at Pro Media Group.
SoMo Borac, the leading regional event in the digital industry, awards outstanding projects across the region. This year, 235 projects were submitted, evaluated by a jury of over 80 top digital professionals and experts from advertising agencies in the region.
Pro Media Group (PMG) is an independent agency group with over 70 communication, marketing, and media experts who provide integrated marketing communication services to clients across around 20 markets. In recent years, PMG has been one of the most awarded marketing agencies in Croatia.
