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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Presenting the speakers at the 17th PRO PR Conference – Raymond Frenken

Responsible fund management and financial literacy as an example of successful PR campaign

12/11/2018
in News
2 min read
Presenting the speakers at the 17th PRO PR Conference – Raymond Frenken

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The next, 17th edition of the PRO PR Conference, which will take place in April 2019 at the Hotel Katarina in Selce, near Crikvenica, Croatia, will host, among others, the distinguished Dutch communications expert Raymond Frenken. Frenken is the head of communication and socially responsible business in the European Banking Federation, the umbrella association of European banks, which brings together 32 national banking associations and 3500 banks.

Raymond Frenken will present to the participants of the 17th PRO PR Conference details of the preparation and implementation of this project, the implementation of the PR campaign in 28 European Union countries and the challenges they have faced trying to achieve the desired goals.

Bearing in mind that financial literacy and responsible spending of money can significantly affect the quality of life of every individual, the European Banking Federation has developed an innovative online platform called “European Money Quiz”, which is primarily intended for the teen population, teaching them in a fun and interactive way about debt, interests on savings, savings in general, as well as loans, lending, and all other important lessons about the finances that will help them develop financial responsibility in the future.

Financial literacy, or rather lack thereof, has a great impact on the decisions that individuals make, and thus on their lives, balancing the budget, buying properties, educating children, and retiring in the future. Research has shown that, in fact, very few people understand the financial system, credit or long-term investments, and digitization is unfortunately not the solution to this problem, because today everything, including money, is available at a single touch of a screen.

Online shopping is simple and fast, but a also great way to quickly accumulate debt on your credit card. Various banking apps are a tempting way of managing finance and information, and are constantly available on mobile phones. If personal finances are not managed carefully and responsibly, it is fairly certain that financial problems will arise, and the most vulnerable group are teenagers.

In cooperation with the Norwegian company that has developed the Kahoot app, the European Banking Federation has created an online quiz involving students and their professors in 28 European countries. More than 50,000 students aged 13 to 15 participated in this highly interactive and interesting quiz, and the top 50 from 25 countries tested their skills in the finals held in Brussels in May 2018. The results of this campaign exceeded all expectations, and the implementation of this project is expected in the coming years as well.

 

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