The next, 17th edition of the PRO PR Conference, which will take place in April 2019 at the Hotel Katarina in Selce, near Crikvenica, Croatia, will host, among others, the distinguished Dutch communications expert Raymond Frenken. Frenken is the head of communication and socially responsible business in the European Banking Federation, the umbrella association of European banks, which brings together 32 national banking associations and 3500 banks.
Raymond Frenken will present to the participants of the 17th PRO PR Conference details of the preparation and implementation of this project, the implementation of the PR campaign in 28 European Union countries and the challenges they have faced trying to achieve the desired goals.
Bearing in mind that financial literacy and responsible spending of money can significantly affect the quality of life of every individual, the European Banking Federation has developed an innovative online platform called “European Money Quiz”, which is primarily intended for the teen population, teaching them in a fun and interactive way about debt, interests on savings, savings in general, as well as loans, lending, and all other important lessons about the finances that will help them develop financial responsibility in the future.
Financial literacy, or rather lack thereof, has a great impact on the decisions that individuals make, and thus on their lives, balancing the budget, buying properties, educating children, and retiring in the future. Research has shown that, in fact, very few people understand the financial system, credit or long-term investments, and digitization is unfortunately not the solution to this problem, because today everything, including money, is available at a single touch of a screen.
Online shopping is simple and fast, but a also great way to quickly accumulate debt on your credit card. Various banking apps are a tempting way of managing finance and information, and are constantly available on mobile phones. If personal finances are not managed carefully and responsibly, it is fairly certain that financial problems will arise, and the most vulnerable group are teenagers.
In cooperation with the Norwegian company that has developed the Kahoot app, the European Banking Federation has created an online quiz involving students and their professors in 28 European countries. More than 50,000 students aged 13 to 15 participated in this highly interactive and interesting quiz, and the top 50 from 25 countries tested their skills in the finals held in Brussels in May 2018. The results of this campaign exceeded all expectations, and the implementation of this project is expected in the coming years as well.
