The Aperol pop-up bar which this summer toured across Croatia, offering popular summer drink Aperol Spritz, was enjoyed by many tourists and locals. Fans of the orange refreshing drink also had a chance to win great gifts and find out the recipe of Aperol Spritz thanks to excellent bartenders and attractive hostesses who were part of the tour of Aperol pop-up bar at the most popular hangout places in Croatia.
This marketing activity brought the company PPD Croatia the Best on Trade Experience Award, presented every year by the Gruppo Campari in the region of South Europe, in which, besides Croatia, also participated Slovenia, Serbia, Romania, Bulgaria, Greece, Cyprus , Malta, Macedonia, Moldova, Montenegro, Bosnia and Herzegovina, Turkey and France. The project in Croatia was backed by the marketing agency Alert.
“We are very proud of this award because it is a recognition for our team’s effort to deliver innovative marketing projects in the market every year. Also, this award and the summer business results are an indicator that Croats certainly follow trends and that they have accepted Aperol Spritz, which is today the world’s most popular social drink,” said Ivan Marin, Chief Marketing Officer, PPD Croatia.
Aperol Spritz is a beverage that reminds of the Italian way of life, and is enjoyed as an aperitif or a refreshing cocktail in the afternoon, after work or during an evening of relaxation. Aperol was created by brothers Barbieri and was first introduced in 1919 at the International Fair of Padua, and quickly became one of the favorite liqueurs among Italians. This drink is light, with only 11 percent of alcohol, and its rich, complex taste is derived from a mixture of high quality herbs and roots. The original recipe has remained unchanged and is a closely guarded secret to this day. In 2011, Gruppo Campari launched the world-renowned 3, 2, 1 recipe for the perfect Aperol Spritz: put the glass in ice, and add the ingredients in this order: 3 parts wine prosecco, two parts Aperol and 1 part mineral water. Finally, add a slice of orange and enjoy the superb taste!
Gruppo Campari
Davide Campari-Milano SpA, with its subsidiaries (“Gruppo Campari”), is one of the most important companies in the international beverage sector. It is present in 190 countries around the world, and is the market leader in Italy and Brazil, with significant market share in the US and continental Europe. The Group has a wide portfolio of products that includes three market segments: spirits, wines and soft drinks. In the segment of alcoholic beverages it has world-renowned brands such as Campari, Carolans, SKYY Vodka and Wild Turkey, and brand leaders in local markets, such as Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the Brazilian products Dreher, Old Eight and Drury’s. In the area of wine, with internationally renowned Cinzano product, the Group owns regional brands Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. In the segment of non-alcoholic beverages, the Group distributes products Crodino and Lemonsoda in the Italian market. The Group employs more than 2,200 people, and shares of the Davide Campari-Milano SpA (Reuters CPRI.MI – Bloomberg CPR IM), are listed in the MIBTEL index.
