One of the newer surprises for all those who enjoy the preparation of delicious snacks is the portal Ukusno i Brzo (Tasty and Fast), intended for culinary artists as well as absolute beginners. It’s a portal that offers tips for improving your kitchen skills, but also comes with the accompanying mobile app, all designed and created by the team of the digital agency Drive for their client Carnex. Tasty and fast enables the brand continuous communication with users, adapted to their needs, but also with the modern, busy way of life. All users can get advice, inspiration or learn the tricks of the great masters at a single click.
Traditional and trendy recipes, tricks for faster and more successful managing the kitchen and interesting gastronomy content will wake up a hedonistic spirit in every visitor of the portal. In addition to modern design and high-quality production, the site is interactive and allows all visitors to create their own account, leave comments, and create their own recipe book.
Curiosities
Delicious and quick recipes on the portal were also shared by famous actors, TV hosts, bloggers and experienced chefs: Milan Kalinić, Milena Vasić, Zoran Kesić, Ana Ćubela and Dražen Jakopović (chef at MK Mountain Resort).
Culinary secrets and tricks in the Tips & Tricks series – or “How to…” prepare food easier and faster, or properly use kitchen tools – will help everyone in the kitchen feel like a boss of a luxury restaurant.
Lifestyle category Your corner is for everyone who likes curiosities in gastronomy, preparation and serving of food, while My Cookbook is a personalized section left to the user to create their own cookbook, by selecting recipes from the site or by entering their own.
How much fun cooking can be is shown by Facebook app Spice Up and Cook where you can post your own ideas for creating delicious meals, hovering over the ingredients on the screen with your mouse pointer, without leaving the social network.
Results
Portal Tasty and Fast attracted more than 600 thousand unique users within one year, and users have opened over one million and nine hundred thousand pages, and have visited the portal more than 800 thousand times.
The total reach from the start of the “Tips & Tricks” series on the Facebook page is 504 thousand, while users spent more than 3 hours watching video content. Video recipes in which celebrities shared their skills have been watched over 60,000 times.
Visit the site and find out why so many users are returning it every day: www.ukusnoibrzo.rs
