The humanitarian organization Pomozi.ba since recently has another partner in its noble mission of helping others – Konzum.
Namely, Pomozi.ba and Konzum have jointly launched the project “All together for one meal more”, within which humanitarian baskets have been set up in 60 selected Konzim stores across Bosnia and Herzegovina, with the aim of facilitating food donations.
In order to kickstart the project, Konzum has donated food quantities equal to one entire filling of all baskets installed within this project, which Pomozi.ba will deliver to the most vulnerable categories of population.
Additionally, as an added value of its participation in this project, Konzum has engaged all its resources in the field of marketing to create the entire campaign for the project, and their team members tell us that they are very pleased to have the opportunity to make an extra contribution.
“We are delighted that Konzum stores will now be easily accessible places where customers can donate food products. To start the project, Konzum has donated the first quantities of food, and we believe that our customers will continue to fill them with their humanitarian donations and thus help get food to the most socially vulnerable population groups every day,” said Selma Karasalihović, PR Manager of Konzum BiH.
“By setting up humanitarian baskets at Konzum stores, we have made it possible for people who want to help and donate food to do it in a simple and easy way, by leaving foodstuffs intended for vulnerable population at designated boxes. We believe that a large number of people will respond to this action, and that we will have additional capacity to prepare meals for even more people who need help. I would also like to thank Konzum for the considerable amount of food they donated,” said Elvir Karalić from the humanitarian organization Pomozi.ba.
As part of the “Meal for All” project, Pomozi.ba, in cooperation with several partner associations, supplies nearly 700 meals per day throughout Bosnia and Herzegovina.
Thanks to the established cooperation with Konzum, the number of daily meals should be increased now, as the organizers expect greater donations of food, since the baskets have been set up in stores in as many as 45 towns in BiH.
All the baskets for collecting donated food will be a permanent feature in Konzum stores.
