This year, Plazma brand surprised Viber users with two sets of creative and entertaining Viber stickers.
Plazma Mini Mini Viber Stickers were available for download in four markets in the region – Serbia, Bosnia and Herzegovina, Macedonia and Montenegro. One of the most prominent brands in the region has thus become one of the most successful brands on Viber in Central and Eastern Europe – more than a million users have downloaded the Plazma Mini Mini Stickers, and the individual stickers have been shared a whopping 17 million times!
The entertaining tone of this band’s communication as well as a slightly younger target group enabled Bambi and the Communis DDB marketing agency to create stickers that have a place in everyday communication among users. Through this collaboration, it has also been shown that a carefully crafted message for a strong brand, with the basic knowledge of the platform that is being used, gives the best results.
Aleksandra Savić, Bambi’s senior brand manager, said on the occasion that Plazma is proud to have once again delighted and surprised all its consumers, and that in this way it once again became part of their lives.
Plazma is also the first Serbian brand to launch Viber stickers in several markets simultaneously in Central and Eastern Europe, and with its success it has proved that for a strong brand, good product, and targeted communication there are no boundaries.
