Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Creative agency Play Team from Banja Luka created a special musical platform for the client Jelen beer and Molson Coors, the Jelen Music Show, which brings novelties on the local music scene. Jelen, as one of the premium beer brands, has been supporting good and quality music for years. This unique project presents and promotes musicians in BiH, who stand out for their originality when it comes to music, but also in the production of music videos. Play Team created the visual identity of the project, a web platform, and they daily prepare content which is being presented. Additional interaction is implemented through social networks, as well as through video content produced by the agency.
Jelen and Play Team, together with local artists, but also the audience, gave a new dimension to the promotion of BiH scene.
In addition to video clips, this project brings interesting stories and news about the bands, their work, performances, and interviews aimed to inform the public and present the work of musicians to the audience, but also to inspire other authors to create new music. Jelen Music Show primarily promotes quality original work, and through conversations with musicians it opens the doors of their studios to the audience, so they could get familiar with all the details of their work.
Top 7 list sparked the competitive spirit and showed how many fans and followers local artists have, as well as who deserves to be on the Hot Throne. First reactions indicate that the domestic music scene has awakened, and that the support of Jelen Music Show came as the true motivation for musicians to create new original music.
In addition to the well-known sections Music Pot, Hot Throne and Top 7, website www.jelenmusicshow.com will also offer new content and sections that will further strengthen the local music scene. The audience, musicians, and the media will have a unique, most relevant and most current database of the local music scene in one place. The idea of the client, but also the agency, is to have the musicians perform live for the audience as part of Jelen Music Show Live Caravan, but also through radio broadcasts, which will further promote the urban music scene.
You can learn more on official websites of the project and the agency: