Drugi jezik na kojem je dostupan ovaj članak: Bosnian
TAM-TAM INSTITUTE in cooperation with the Društvo SOS telefon has announced the 11th International PLAKTIVAT Competition for a city poster design on the topic of “NO EXCUSE”.
This year’s contest calls to action to address the issue of violence against women. This is one of the most widespread and hidden forms of human rights’ violations. It is grounded in unequal social relations between the genders, stems from the unfair distribution of personal and social authority between the genders, and arises from cultural environments and education systems. Violent behaviour is most often taught and passed from generation to generation. While women suffer different forms of violence, this communicative action focuses on partner violence.
One in two women falls victim to psychological violence and one in four women to physical violence. The violence occurs behind closed doors; furthermore, women often hide the existence of violence in the family. The main reasons for this are fear, shame, feelings of guilt, economic dependency, and the assigning of great value to the image of “the perfect family”. Often, they simply have nowhere to go, or fail to see or recognise the option to do so.
Most often the turning point is reached, when a woman realizes her struggle to preserve her relationship with the instigator of violence works to her own detriment and/or the detriment of her children. At this point she seeks out help outside the relationship, demanding a right to her own life, and finally ends the relationship. This is often her only chance to lead a regular life without future violence and to stop the pattern of violent behaviour from being passed to the children.
Goal of the socially responsible project PLAKTIVAT is to reduce the number of victims of such violence, who often don’t see any way out, and to warn the general public against any and all forms of violence against women. That is why the creative solution must contain the SOS phone number: 080 11 55.
PLAKTIVAT thus remains faithful to its mission in its eleventh edition, as it continues encouraging people to think about an important social subject. A city poster as a public medium allows a message to reach a broad target group and activates individuals or at least fires the spark that leads to thinking.
PLAKTIVAT therefore calls on all creatives to tackle the new challenge. The best poster will be selected by a panel of judges: Robert Bohinec / Futura DDB, Petja Montanez / Publicis, Gregor Žakelj / VBG, Kristijan Andoljšek / Innovatif, Blaž Kocjančič / Internavti, Špela Veselič / Društvo SOS telefon za žene i djecu žrtve nasilja and Blaž Gregorin / TAM-TAM.