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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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Piyush Pandey to receive Creative Leaders Tribute

Epica’s award honouring outstanding contribution to creativity goes to Ogilvy’s Chief Creative Officer, Worldwide, Piyush Pandey

23/10/2019
in Featured, News
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The Epica Awards is delighted to announce that this year’s Creative Leaders Tribute will be awarded to Piyush Pandey, the legendary Indian creative, Chairman of Ogilvy India and Ogilvy’s Chief Creative Officer, Worldwide.

He will be handed the trophy during the Epica Awards ceremony at the Royal Tropical Institute (KIT) in Amsterdam on the evening of November 21. The award pays tribute to those who have shown a career-long commitment to supporting and enhancing creativity.
An apt description of Mr Pandey can be found on the Ogilvy website: “The most decorated and revered advertising figure in India, Pandey is undoubtedly in the David Ogilvy mold: he is an extraordinary leader who is passionate about big ideas and delivering them to clients, all while keeping the greater good top of mind.”

In India he is famous for his iconic work for brands such as Cadbury, Fevicol and Asian Paints, among many others. He has created ads that are jewels of entertainment and written songs and slogans that have become part of Indian culture. Under his watch, Ogilvy in India fought to eradicate polio. He joined Ogilvy as an account director in 1982 but was moved to the creative department when the agency spotted his potential. Three years later he was creative director.

Commenting on the award, Mr Pandey said: “I am totally humbled by this generous recognition. I would like to thank all clients and colleagues, for giving me the opportunity and for helping me in every way, to make the work look good.”

Epica’s editorial director Mark Tungate, who hosts the awards ceremony, said: “It is an honour to present this award to Piyush Pandey. From the beginning of his career, he has created the kind of advertising that professionals admire and consumers love: warm, humane, imaginative and – because of all those things – effective.”

The Epica Awards: objective and unbiased since 1987.

Tags: Ogilvy
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