By: Adnan Arnautlija
Pepsi has apologized and pulled its „Jump In“ ad featuring Kardashian influencer Kendall Jenner after the dramatic outburst of social networks against it.
Pepsi’s mentions online have soared by 7,000% since the ad was published on Tuesday, 4 April, according to TheDrum. However, most of it are negative mentions, with people criticizing the spot of hijacking and poorly portraying the Black Lives Matter movement.
“Pepsi was trying to project a global message of unity, peace and understanding,” the brand said in a statement, and added “Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
The ad was made by Pepsi’s in-house team, Creators League Studio, and some agency people even mocked the situation, pointing out that Pepsi’s ad might be „the best ad for using an agency,“ as founding partner at Lucky Generals Andy Nairn described it.
Although the ad was pulled by Pepsi, it can still be found all over the internet. If you haven’t already, see the video below:
https://www.youtube.com/watch?v=73P9STckPLw
