The new, modern look of Pan beer was presented in a truly unique way by a renowned Croatian art historian and professor at the School of Design, Feđa Vukić. He said that the inspiration for Pan’s new image came from the ancient history of Croatia and a unique Croatian symbol – the braiding.
Braiding was once the most commonly used decoration, and was created by overlapping tape or rods. It’s now modernized and adapted to the present time, but still carries the most important determinants that make it universally recognized throughout the world. The stylized braiding of the new label thus includes a vertically oriented name Pan, communicating a visual identity that is both simple, easy, unique, distinctive and modern, as well as the main features and characteristics of this beer.
Pan this year marks its 20th jubilee birthday on the market, making it one of the youngest in the Croatian beer industry. It is honest, confident, cheerful and with both feet firmly on the ground. Completely different from the others, just like its loyal users, who will undoubtedly enjoy the new, more modern attire of their favorite sparkling beverage.
