Source: Creativity
Procter & Gamble Co.’s Pampers is launching a new flat diaper, intended for premature babies who are too delicate even for existing preemie products. The new flat diapers are also intended for babies with extremely low birth weight, severe skin issues, jaundice and gastrointestinal complications.
P&G worked with March of Dimes on the effort. The new product features in an ad from Saatchi & Saatchi, set to a version of „Fight Song“ by Rachel Platten (It replaced an earlier version featuring the Rocky classic “Eye of the Tiger,” all to the end of celebrating “the littlest fighters”).
https://www.youtube.com/watch?v=Y79pbg5dNy0
Ad was directed by Elle Ginter, and was produced by Sanctuary.
