By: Adnan Arnautlija
European creativity festival eurobest will declare the best projects of the year in about ten days, and we will be waiting impatiently for December 13th to come, because our region has three projects among the finalists.
The first of them is the Paint it Back project from Croatia, done by the Zagreb agency Imago Ogilvy for the Croatian Scout Association. This noteworthy campaign, which has resulted in the largest afforestation action in the region in the last few decades, has been shortlisted in two categories: Design and PR.
Also shortlisted is the project #Unwanted, by McCann Beograd, McCann Podgorica and UM Podgorica for the Women’s Rights Center from Podgorica. This project appears on the shortlists in three categories: Brand Experience & Activation, Entertainment, and in the special Glass category that rewards works with a social cause in their center. And rightfully so because this project found an innovative way to tackle a taboo topic and raise awareness of the women rights and the issue of selective pregnancy terminations in Montenegro.
https://youtu.be/rBc5RQX6Szc
The third finalist from the region is the One Poster for Peace, by the New Moment New Ideas Company Belgrade for the Inter-religious Council of Bosnia and Herzegovina, which was shortlisted in the Print & Outdoor category. Once again, it is a project with a strong spirit of social responsibility, which calls for open dialogue and understanding among religions.
Check out all the shortlists of eurobest 2018 here.
