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  • Vijesti

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    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

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Home News

Pablo Del Campo Exits Saatchi & Saatchi

Worldwide Creative Director From Argentina Spent 20 Years at Agency

08/04/2016
in News
2 min read
Pablo Del Campo Exits Saatchi & Saatchi

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Source: AdAge

Pablo Del Campo, the acclaimed Argentine creative who has been Saatchi & Saatchi’s worldwide creative director since early 2014, is leaving the agency this week.

“This position is traveling all over the world, and you’re like the Rolling Stones, always on tour,” Mr. Del Campo said. “I want to be closer to the creatives, and be closer and more connected to the work.”

He’s been at Saatchi for 20 years, starting as a copywriter at Buenos Aires shop Lautrec S&S in 1996. Three years later, he founded Del Campo Saatchi & Saatchi, a Buenos Aires shop that quickly became known for doing both stunning local creative for Argentine clients, and regional and even global work for Procter & Gamble, Coca-Cola and others. That ability to do effective international work from a local creative stronghold was a key reason Del Campo Saatchi & Saatchi was named Ad Age’s International Agency of the Year in 2011.

The following year, the Del Campo brand was extended to Spain, where he opened a Del Campo Saatchi & Saatchi office, reinventing Saatchi’s lackadaisical Spain agency and greatly improving its work for major client Toyota.

Mr. Del Campo was already Saatchi’s regional creative director for Latin America, and in early 2014 he took on the global role, vacant since Bob Isherwood’s retirement in 2008. He has been globetrotting ever since, and now even the indefatigable Mr. Del Campo, who is full of irrepressible energy, is tired.

“I need to stop a little bit and relax for a few months; I haven’t taken a vacation in two-and-a-half years,” said Mr. Del Campo, who is in New York this week. “I need to refocus on what I want, and I want to be more connected with the craft part of advertising.”

Due to his noncompete agreement with Saatchi, he won’t be doing anything else right away. But whatever he does in future, he’s looking forward to being more hands-on again.

“When I’m closer to the copywriter and art director, and I have a chance to work as a copywriter, because that’s what I am, I’m happier,” he said. “I need to connect with the more artistic side of advertising. When you take the big roles, you start forgetting about that. At least, that’s what happened to me.”

He’s always described advertising as his hobby, because it’s what he loves to do.

Mr. Del Campo said leaving Saatchi was a difficult decision, and that he’s been talking about it for the last month with Chairman Kevin Roberts, with whom he’s worked closely for years. He said Saatchi has good creative talent in place, including CCO Jay Benjamin in New York, CCO Kate Stanners in London, and CEO-CCO Fabio Fernandes in Sao Paulo. His trusted longtime executive creative directors from Argentina, Maxi Itzkoff and Mariano Serkin, followed him to Spain and are now doing European work from Madrid, while a new generation of creatives have been installed in Argentina, including Ariel Serkin, Rafael Santamarina and Juan Pablo Lufrano.

“What I know is I need to stop,” he said. “Today it’s impossible for me to know what’s next.”

Tags: Saatchi & Saatchi
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