On the Strossmayer promenade in Zagreb, within the idyllic festive atmosphere of Advent, the new, 29th Christmas Beer label was officially presented. A great news that will delight all fans of this special holiday edition of beer is that this year’s Christmas Beer is available in 0.5l cans.
This special holiday tradition of creating a visual identity of Christmas Beer in cooperation with young and talented Croatian artists has been ongoing for 29 years, and this year the young designer of the Christmas Beer was Monika Meglić.
This year’s Christmas Beer’s label was inspired by something that everyone can identify with, the proverbial “Christmas disorder,” that hectic, and yet special, cheerful feeling of preparation for Christmas.
“Christmas Beer evokes a special feeling in us every year, because this 29-year tradition is really something special that we look forward to every year. We are exceptionally proud that the Zagrebačka pivovara all these years brings together established and young artists who each in their own way gave a striking identity to every Christmas Beer edition so far and made sure that Christmas Beer will shine in all its glory – this year even in a can. We believe that this unique holiday edition, and the aroma of Christmas Beer, will delight all lovers of beer and bring a special holiday spirit,” said Diana Jokić, manager of corporate communications at Zagrebačka Pivovara.
A special atmosphere for the special event was provided by young musician Nikola Marjanović.
