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Ožujsko beer has unveiled a new, modernized packaging design, with an emphasis on traditional features.
Inspired by the yard of Zagreb brewery and its century-old tradition, the new label and can of Ožujsko beer are adorned by its contours in a characteristic golden colour.
The refreshed, but already recognizable design is accompanied by Croatia’s iconic “squares” over the well-known Ožujsko ribbon and a message highlighting what Žuja is most famous for – the top refreshment offered every day by Croatia’s favourite beer.
The thermal label that serves as an indicator of the ideally chilled beer remains on the refreshed design for glass and can packaging.
“For years now Ožujsko beer has been the top choice of Croatian consumers, and with this new design we wanted to draw attention to the importance of the tradition of this brand. That is why we have the contours of our brewery, which is proud of the century old quality of our work and experience,” said Ivan Šuvar, director of marketing and brand excellence at Zagreb brewery.
Ožujsko is the favourite and most sold Croatian beer, with a tradition of over 125 years.