The companies will combine 20,000 direct advertisers with 10,000 premium media outlets, creating one of the largest advertising channels on the open internet and connected TVs (CTV). They state that the platform will be characterized by the ability to achieve results from awareness to sales—through CTV, the internet, and mobile applications.
After the transaction is concluded, David Kostman, the CEO of Outbrain, will continue his role as the CEO of the merged company. Bertrand Quesada and Jeremy Arditi, the current co-CEOs of Teads, will become co-presidents of the new company.
Source: Marketing Magazine
