Applications for the Festival of Socially Responsible Communication Campaigns with Purpose, the first and only festival of this type in Serbia, are open! Since 2021, the festival has been recognizing campaigns that use the power of communication to drive social change and improve living conditions, with a focus on the well-being of future generations.
The fifth, jubilee festival introduces the GOLDEN GRAND PRIX 2025 – an award for the best campaign of the festival. In addition to the new award, the traditional GRAND PRIX awards will also be given within categories:
- YELLOW / SOCIAL – for campaigns focused on social issues,
- GREEN / ECO – for campaigns promoting ecology and sustainable development,
- RED / GENDER – for campaigns advocating gender equality.
Jury – team of honorary selectors
The selection of campaigns that will be awarded the title “Campaigns with Purpose” is carried out by a team of honorary selectors, consisting of 13 distinguished individuals from the fields of socially responsible communication, marketing, media, business, academia, and child welfare. The continuity of the jury since the first edition of the festival builds lasting trust and credibility in the selection process. Their work is voluntary, and they make decisions independently and transparently, according to clear criteria: idea, strategy, execution, impact, and results.
Jury members:
• Marija Beslać – Nordeus Foundation
• Željka Ćirić Jakovljević – UniCredit Bank Serbia
• Sonja Dragojević – New Startegy
• Suzana Đorđević – Hemofarm Foundation
• Thomas Kolster – Mr. Goodvertising
• Tijana Koprivica – Delta Holding
• Marko Maršićević – MARSH Creative Production
• Marija Mitrović – Trag Foundation
• Dr. Galjina Ognjanov – Faculty of Economics
• Jelena Šarenac – Henkel Serbia and Adria
• Maja Vidaković – Beyond Business
• Dr. Tamara Vlastelica – Faculty of Organizational Sciences
• Dragana Živojnović – RTS
Support and partners
The festival is realized with the support of companies that recognize the importance of socially responsible communication, confirming the values on which the festival is based – the well-being of children, individuals, and society as a whole: Coca-Cola HBC Serbia and NLB Komercijalna banka.
Application conditions
Companies, institutions, organizations, media, and agencies that implemented communication campaigns on the territory of Serbia in the period 2024–2025 are eligible to apply.
Campaigns are submitted electronically, by sending the completed application form and campaign presentation to: kampanjesasvrhom@zutepatalone.com or kampanjesasvrhom@gmail.com
The application deadline is October 21, 2025.
The Festival Regulations and application form are available on the website:
www.kampanjesasvrhom.com
https://kampanjesasvrhom.com/pravilnik-2025/
https://kampanjesasvrhom.com/prijava-2025/
Organizer
The initiator of the Festival is the association “Žute Patalone – Initiative for the Study of Childhood and the Concept Incubator of Social Responsibility,” and the organizer is the agency Campaigns with Purpose.
“Directing our efforts for the benefit of humanity primarily means that we do it for the child.” – Maria Montessori
