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Ogilvy CEO John Seifert Says He Will Retire in 2021

Seifert will continue to lead the agency until a successor is appointed

Ekrem DupanovićbyEkrem Dupanović
29/04/2020
in News
Reading Time: 1 min read
Pročitaj članak na Bosanskom

By Erik Oster

Ogilvy CEO John Seifert announced in an internal memo that he will be retiring as the agency’s chief executive in 2021.

Seifert has spent 41 years with the WPP agency, the last five as global CEO. In the memo, Seifert said that he and WPP CEO Mark Read agreed earlier this year that the time was right to search for a successor to lead Ogilvy globally. Given the time necessary for such a search, Seifert said he will continue to act in the role until the next CEO is appointed.

“In a moment like this, I am more committed than ever to our people, our clients, and the Ogilvy brand,” Seifert said.

He concluded the memo by calling it “an extraordinary privilege” to serve the agency since first arriving as an intern in 1979, and said, “I love this company with all my heart and will be forever supportive of its success.”

Autor

  • Ekrem Dupanović
    Ekrem Dupanović
    EKREM DUPANOVIĆ, founder of Media Marketing portal, author of the Creative Portfolio He started working in the advertising and PR industry 54 years ago (in 1970). For the first 15 years, he worked in the economic and advertising program of Radio Sarajevo (1970-1985), after which he joined the marketing agency OSSA, where he led the sports marketing team for five years. In 1990, he was appointed director of the Yugoslav-Swiss marketing agency IMS/STUDIO 6 Yugoslavia, established through a joint venture by OSSA and IMS/STUDIO 6 Lausanne. Shortly after its founding, he signed a contract with the Yugoslav Prime Minister Ante Marković, making IMS/STUDIO 6 Yugoslavia the first official agency of a Yugoslav government. He worked on sponsorship projects for major international events, such as the Winter Olympic Games Sarajevo 1984, the World Cup Ski Finals Sarajevo 1987 (marketing director), the European Athletics Championships "Split 1990" (marketing director), the World Ski Flying Championships "Planica 1994," and others. He managed the sponsorship of Monica Seles from her early days to becoming the world’s number one female tennis player. He is the author of the Woman.Comm Club project, which is successfully expanding in all countries of the Adriatic region.
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