A Nutella jar, with the name of the recipient on the label, was a hit surprise this Christmas and a best-selling product in Melbourne stores.
One of the biggest department stores in Australia, Myers, during the Christmas shopping in the state of Victoria sold over 400,000 personalized jars of this hazelnut and chocolate spread so loved by many.
On the label, instead of the red-and-black Nutella logo, you could write any name or phrase. “This is an ideal gift for those difficult to find a gift for, but also for those who already have everything anyway. They definitely don’t have this,” commented pleased traders.
The campaign gained media traction in November when the five-year-old girl was refused a label because her name is Isis, which is also the acronym for the militants of the Islamic state. ISIS.
A computer had reacted with a warning after the attempt to write her name on the label, after which the store manager refused to issue the label.
