Source: SocialTimes
A picture may be worth 1,000 words, but words are still worth something to Facebook.
The social network announced the introduction of Live Audio, a way for publishers to broadcast audio-only content live.
Product specialist Shirley Ip and software engineer Bhavana Radhakrishnan announced the new feature in a Facebook Media blog post, also pitching it as a way for publishers to go live in areas without strong network connectivity, as live audio obviously consumes far less bandwidth than live video.
Facebook will test Live Audio “over the next few weeks” with partners including BBC World Service, LBC, HarperCollins, Adam Grant and Britt Bennett, with plans to make the feature more widely available in early 2017.
Ip and Radhakrishnan wrote: „We know that sometimes publishers want to tell a story on Facebook with words and not video. We’ve even seen some pages find creative ways to go live and reach audiences with audio only by using the Facebook Live API (application-programming interface) or by adding a still image to accompany their audio broadcast. Our new Live Audio option makes it easy to go live with audio only when that’s the broadcaster’s preferred format.
We know that people often like to listen to audio while doing other things; people using Android devices will be able to continue listening to a Live Audio broadcast even if they leave the Facebook app or lock their phones, while iOS listeners will be able to continue listening as they browse other parts of Facebook.“
