Travel planner Colours of Croatia is a unique tourist product that delivers a superior user experience of Croatia infused with emotion and displaying a number of interesting locations. With the concept and design explained in the description of the Croatian planner – a memento of your visit, this product aims to position itself in the premium segment of the tourist souvenir offer.
Scrolling of this diary represents a journey through Croatia, from Dubrovnik to Slavonia, presenting the most interesting and the most important sites, of course in the measure allowed by the form of the product. The goal of this planner is to boost interest in a particular location and invite users to explore it further and learn more about the mentioned areas of Croatia.
This product is a compound of annual planner, in which the user can record goals, plans, commitments etc., and travel planner, as it contains the pages like a list of locations to visit, a list of things that you need to do or try in Croatia and travel diary by date and location. Travellers can start using the planner at any time of year, because the dates are entered by the user, and it is thus usable for a longer period of time.
Colours of Croatia identity is based on the emphasis on content through a rich colour palette – the wealth of colours, tastes and sense which give the real experience of Croatia. Colouring represents the colours of the Mediterranean and the continental Croatia, with attractive photos and graphics, presented in all different “colours” that may be encountered along the way – from the stunning nature, rich cultural and historical heritage to gastronomy.
Publisher of the planner is Turistička naklada, and the team of Design Bureau Izvorka Jurić created the concept of the product, texts and design of the product.
