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The high-profile split between actors Brad Pitt and Angelina Jolie has been a point of ridicule and interest in the media, but one brand, Norwegian Airlines, has received substantial coverage by urging Brad-admirers to make the trip to Los Angeles.
The airline has used the split to push its £169 single to Los Angles from London, in a newspaper print ad and on social media reminding the public that ‘Brad is Single’.
London to LA from £169* one way #FlyNorwegian https://t.co/Oezj6tshj0 pic.twitter.com/vkpfzDmT9e
— Norwegian UK (@NorwegianUK) September 22, 2016
The airline had previously released an emoji website – that was surprisingly functional and visually appealing – as a means of drumming up interest among millennials.