Garnier is known for its high-quality hair care, hair dye, and skincare products, and most of the advertisements you see in the Adria Balkan region (Croatia, Serbia, Bosnia and Herzegovina, Montenegro, Albania, Macedonia, Kosovo, Bulgaria, Slovenia) are adaptations of campaigns created by Publicis in Paris.
However, for the second time in the past 18 months, Publicis Zagreb has independently created large campaigns for our entire region. After successful campaigns for Fructis Hairfood and Vitamin C serum, a new campaign for Olia hair dye was recently launched. In most countries in the region, the brand ambassador is Nina Badrić, while in Bulgaria, this role is taken on by the famous actress Stefania Koleva.
Nina says that positive reactions and compliments keep pouring in, and part of them are related to her hair color:
“Everyone tells me I look younger, which always makes me happy. When they ask me what I’ve done with my face to look so fresh, I reveal to them that the secret is actually in the hair color, specifically its visible quality and shine. I am proud to have become the face of Garnier Olia hair dye and grateful to the Garnier team for choosing me.”
This inspiring collaboration was led by Ksenija Micić, Product Manager Garnier Colorations, and Vladimir Milojević, Category Business Director CPD L’Oréal Adria-Balkan, who, together with the team from Publicis, spent four production days in Zagreb. In addition to the main TV commercials, numerous additional materials and formats featuring Nina and Stefania were filmed, which will promote Olia hair dyes in the coming period.
“Publicis has long been our ‘in-house agency’ and a partner with whom we have excellent cooperation. This campaign with Nina Badrić is one of our largest local productions in recent years, and I am convinced it will perfectly showcase the strength of the Garnier brand throughout our region,” said Vladimir Milojević, Category Business Director CPD L’Oréal Adria-Balkan.
Publicis Zagreb team:
Aleksandra Dilevska (Publicis CEO)
Robert Pešić (Publicis COO)
Ivana Kuljiš (Publicis CSD)
Alen Grozaj (Creative Lead)
Emil Zelenko (Designer)
Marijana Lovrić (Designer)
Filip Fruk (Copywriter)
Irena Mervar (Account Manager)
Production: Feelming
Director: Filip Filković Philatz
DOP: Igor Vuković
