One of the spots that shone during the Oscars this weekend was Nike’s latest female-focused “Just Do It” spot, which over the course of 90 seconds features women in sports, and the epithets they are given for their passion.
The video is the latest iteration of the sportswear giant’s “Dream Crazy” campaign, which was first unveiled by Colin Kaepernick last fall in honor of the 30th anniversary of the “Just Do It” tagline.
The new spot is narrated by Serena Williams who speaks about the head-shaking dismissiveness female athletes regularly endure, as many of those who have broken barriers in sports have been called “crazy”, AdAge reports.
“If we show emotion, we’re called dramatic. If we want to play against men, we’re nuts,” she says, noting other words such as “delusional,” “unhinged,” “hysterical,” and “irrational.” Williams concludes the commercial with, “So if they want to call you crazy, fine. Show them what crazy can do.” Text then appears on the screen, “It’s only crazy until you do it. Just do it.”
https://www.youtube.com/watch?v=whpJ19RJ4JY
