Source: TheDrum
Nike and US retailer Dick’s Sporting Goods have launched a new spot, by Wieden+Kennedy, with a bunch of young athletes taking their training to extreme lengths.
The spot, ‘Play Like You Own It,’ shows several different kids taking the reins for their own training, going to the limits but having fun while doing it. According to a release, the ad shows viewers that somewhere along the line, sport became too specialized and standardized. It stopped being play and became work, and in doing so, lost some of the heart of the very people who make sport great: kids.
The ad produced by Stacy Wall and Taylor Twist, from Imperial Woodpecker is simply bursting with energy, not the least thanks to the rhythm infused soundtrack. Watching the kids take their respective sports back in this spot is undoubtedly inspiring and exhilarating.
