Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Nike Korea has launched a new branded music video, with a catchy track by Jay Park, Korean-American rapper and hip-hop artist. The song and music video are a collaboration between Nike and Park; it’s called “Run It,” and it’s part of a campaign called “Impossible to Ignore,” which honors people who ignored conventions to cut their own path.
The was done by Wieden & Kennedy Tokyo and directed by We Are From LA, and is just in time for the 2018 Winter Olympics taking place in PyeongChang, South Korea.
The music video includes appearances by SukHee Shim, an Olympic gold medalist in short track speed skating; HyunMi Choi, a world champion female boxer who is a North Korean refugee; HyunMin Han, a half-Korean, half-Nigerian model; and a choreographer who goes by two names, J Black and J Pink, a feminine alter ego.
People can take their own videos showing self-expression through sport and send them to Nike via South Korea’s Kakao messaging app; Wieden Tokyo and Stink London will wrap them into a fan-made lyric video version of Park’s tune.