Source: Creativity
The biggest transfer in football this year was undoubtedly the departure of Cristiano Ronaldo from Real Madrid after nine years to join Juventus, based in Turin.
The Italians have high hopes for the star, considered by many to be the best player in the world (there’s Messi of course), and they are eagerly awaiting to see him repeat the successes he achieved earlier with the new club.
One of them is also Nike, which made a huge billboard for the stadium which CR7 will call home now, listing his impressive accomplishments: winning 15 trophies, scoring 573 club goals, scoring in 11 straight league games (the only player to ever do so), being named FIFA’s player of the year five times…
But you’re only as good as your last win. The message ends with a challenge from Ronaldo’s new club and country: “Now forget it all, and do it again.”
Wieden+Kennedy Amsterdam created the billboard, which was set up in Turin just before Ronaldo’s first home game.
