Source: AgencySpy
Weiden + Kennedy continues its full-court press for Nike with W+K New York’s collaboration with Chance the Rapper, “Unlimited Together.”
The spot, essentially a branded music video for Nike promoting Team USA basketball, features the new Chance the Rapper track “We the People,” inspired by the Star Spangled Banner. Shot in black and white, the spot features Chance the Rapper delivering lines from the somewhat somber song, along with shots of Team USA men’s and women’s basketball teams. Both the song and ad act as a call for unity as the teams aim for gold at the 2016 Rio Olympics.
https://youtu.be/6DFLoN3JosA
In addition to the spot, Nike Basketball shot the men’s and women’s teams together for the official Olympics USA Basketball team photo, taken by photographer Danny Clinch. The shot is being promoted across Nike Basketball’s social channels. Additionally, “We The People” will be available for download on iTunes and SoundCloud, and will stream on Spotify beginning this Friday.
Credits:
W+K NEW YORK
Executive Creative Director: Karl Lieberman
Creatives: Caleb Jensen + Jimm Lasser
Producer: Dominic Tunon
Director of Art Production: Deb Rosen
Art Producer: Pietro Clemente
