Source: Adweek
KFC’s Hot and Spicy in Hong Kong has launched a new print campaign that perfectly illustrates the product, making it literally fire.
Ogilvy Hong Kong devised the campaign in which pieces of spicy fried chicken are inserted in some “fiery” situations, such as the exhaust of the rocked-powered car, or even a space shuttle launch.
What we love about the campaign is that this simple metaphor works great with exquisite visuals, making the viewer look twice to notice the blown up product, without unnecessary complication.
