Applications are now open for the new edition of the “Sonda Designed by People” program. This year, participants will have the opportunity to help design the look of a new Ledo ice cream, set to hit the shelves in 2026.
This participatory workshop program brings together individuals from diverse backgrounds, regardless of their prior knowledge or professional experience, allowing them to learn, develop their creativity, and actively engage in the actual product development process – from market research and creative concept development to sketching and presenting the final solution.
The program will run from late July to early September through weekly workshops held at the Sonda Creative Center in Vižinada. One phase will also include a visit to the Ledo factory in Zagreb, where participants will gain insight into the industrial context. Participation is free, and only six candidates will be selected. Under the expert mentorship of the Studio Sonda team – with nearly twenty years of experience in design, visual communications, and brand identity development – participants will contribute to the creation of a real product, gain valuable experience, and receive a certificate of participation.
The foundation of the “Sonda Designed by People” program lies in the belief that every individual holds creative potential. The goal is not just to design a product, but to create a space for exchanging ideas and experiences – producing solutions that genuinely reflect the spirit of the community and the power of collective creativity. At the same time, brands are offered the opportunity to work with end users to address specific challenges, explore new ways of reaching audiences in today’s communication environment, and support the development of community creative potential, making this model a valuable platform for anyone aiming to build relevant, responsible, and inclusive brands for the future.
So far, this approach has proven to be a successful example of socially engaged and innovative design that actively involves the wider public in the creation of real products. Across the past three editions, the program has demonstrated that citizen collaboration can lead to high-quality design solutions that are fully realized and successfully launched to market. Each project has been positively received by both consumers and industry professionals, confirming the value of a model where end users become active co-creators, not just observers.
Sonda emphasizes their pride in the fact that Ledo – the largest domestic ice cream producer and a leader in the frozen food segment – has recognized the value of the program. Their commitment to education and nurturing new generations of creatives aligns perfectly with the philosophy of the program, making this collaboration especially significant.
“We are amazed every time by what happens when people are given the space to express their creativity – without fear, without pressure, but with real responsibility. ‘Sonda Designed by People’ proves that top-tier solutions don’t always come from expected places but from diverse perspectives coming together around a shared goal. That’s why we’re thrilled to have Ledo join us – a brand that recognizes the importance of education and believes in the power of collaboration with those the products are made for.” said Sean Poropat, Creative Director, Studio Sonda
“As a company that continuously strives to create added value in the market, we are delighted to be part of a program that gives consumers the chance to co-create an ice cream that delivers a unique and completely new experience in every detail – from design to taste. Our consumers have always been at the heart of everything we do, and their ideas, imagination, and fresh take on design are invaluable to us, because we believe the best products are created together with the people they are intended for.”
Dijana Buzjak, Product Manager Adriatics, Ledo
In cooperation with brands, the workshop program is organized by the Sonda Association for the Promotion of Creativity, Education, and Local Community Development, along with Studio Sonda within its Creative Center. The goal is to work together with all interested individuals, and the broader community, in an inspiring and authentic environment to create relevant products, projects, and programs focused on fostering collaboration and building a better society – a society of ideas.
More information about the conditions, schedule, and how to apply is available at: www.sonda.hr
Applications are open until July 20 at 23:59 via the following link: Ledo & Sonda Designed by People – Application Form
