Most of us already have a secured insurance when traveling abroad, for a summer break or on a longer trip. But what about short journeys of one or two days? Do we actually check what happens with our insurance on such occasions?
This is why New Moment Ljubljana helped the Generali Insurance create the “What if …?” campaign, which emphasizes stereotypical situations with the message What if… Through this campaign, Generali Insurance offers cheaper annual health insurance with coverage when traveling abroad for those who also have a car or PaketDom home insurance with this company.
Campaign elements include OOH, online, website, in-store elements, social networks and internet channels.
Project team:
Client representatives: Svjetlana Almaš, Ivana Vrviščar
Agency side project lead: Andreja Zupan Popovič
Creative Director: Luka Kobale
Copywriter: Barbara Brodnik
Art Director: Luka Kobale
Designer: Jure Skubic
Campaign timeframe: January-February 2018
