Association for Self-regulation of Market Communications of Croatia (SRO) elected its new assembly. Drenislav Žekić, a former journalist for Croatian Television, and a longtime expert in public relations, was elected President of the Assembly for a four-year term. Hrvoje Maljak was elected as President of the Association, while the new chair of the seven-member Ethics Council is a marketing expert and a certified court expert Kamilo Antolović.
The newly elected President of the Association, Hrvoje Maljak, on this occasion said: “The Association for Self-regulation of Marketing Communications has passed its core bylaws, elected leadership and members of the Association’s bodies as preconditions for future work. In due course, we will work to enhance the dialogue with all the individuals and organizations that may contribute to the affirmation of market communications, creating conditions for the effective resolution of issues and problems that have recently arose on the Croatian market.”
Among other appointments, new Vice-Presidents of the Assembly are Damir Ciglar and Igor Kern. Along with Kamilo Antolović, members of the Ethics Council are Đema Bartulović, Tina Puhalo Grladinović, Marinko Jurčević, Elvira Mlivić Budeš, Krešimir Brlić and Nensi Blažević. President of the Commission for membership in the association is Jasna Mikačić.
Association for Self-regulation of Market Communications was founded with the purpose of advocating improvement of the quality, reputation, credibility and role of marketing communications in the society. The Association aims to promote and propose solutions which expert and scientific public appreciate as important to protection and promotion of the ethics of relations. Membership in the Association is on a voluntary basis in order to further encourage interaction and dialogue with the other participants of market relations, and negotiation of common rules of action and behavior which would provide all participants equal opportunity for transparent relations.
One of the key tasks of the Association and its members in this context will be constantly educating all participants of market relations and communications, creating conditions for increasing the market literacy of customers, users and consumers and open cooperation with all participants in competition.
