In the spring action, innovative Croatian telecom Iskon gives users 1,000 HRK (Croatian kuna) saving on internet and TV bundles. It was an ideal opportunity for the agency Señor to investigate in the new campaign whether the unexpected thousand is a blessing or a curse.
That the life of the newly made #thousandnaires (original #tisućaši) has radically changed and is not only milk and honey, you can see in a series of unsettling confessions – TV ads recorded with a smartphone! Fortunately, the new Iskon users have superfast internet and Iskon.TV to console themselves.
How to avoid sudden calls from the uncle and relatives, where to hide your shampoo in gym, how many donuts and kebabs can be bought for a thousand kuna, or how much an anatomic pillow costs – they do not know, but they know how to make a fun campaign – they’re quite good at that!
VIDEO (all 7 spots in one clip)
