In this e-book Akcija has tackled the basics of digital marketing, in such a way that absolutely everyone can master the main concepts and strategies of digital marketing in a very short time, focusing on the most successful methods and ways of promotion.
“We get a lot of inquiries about whether it is worth it or not to run Facebook advertising, why it is advisable to have a profile on Twitter and whether a quality blog can attract more customers,” said Ilija Brajković, a partner in the agency Akcija, revealing that this encouraged them to summarize all the answers to these and other questions, as this kind of advertising is still a big challenge and novelty for many.
As marketing before the emergence of new media was focused only on sending promotional messages, Akcija decided to show how the new technologies used in digital marketing enable the analysis of marketing activities and efforts, providing feedback from users and saving a lot of valuable time and money.
“Through good content we wanted to show all you can get in return by investing in this type of advertising, and the differences between the acceptance of a comprehensive approach to digital marketing vs. traditional methods,” said Lana Suša, editor of the sixth e-book.
This new e-book is intended for absolutely everyone, from small and medium enterprises, to those who have neither the time nor resources to invest in the employment of 20 communications experts. In 22 pages this e-book uses interesting examples, tips and information to show why marketers need digital marketing and what to expect from it.
E-book is available for free download at: akcija.com.hr
