Skopsko Smooth has been present on the Macedonian market for almost 4 years now. Made by the experienced and acclaimed brewers of the Skopsko Brewery (est. 1924), Skopsko Smooth is the first and only Macedonian cold filtered beer, favorite among the young, progressive and independent people.
And vice versa, since its very beginnings, Skopsko Smooth and Publicis Macedonia support and accompany young talent and many different sorts of activities that resonate with progressiveness and freshness. And it makes perfect sense, since the beer itself is a direct product of innovation, fresh approach and progressiveness.
This year, Skopsko Smooth together with Publicis Macedonia, has launched its fourth campaign keeping its strong determination to support and be the voice of the young people.
Publicis put the focus around the role of music and developed a collaboration project with 20-year-old uprising hip hop artist from Skopje, Matej Foltz who articulated his vision of progressiveness, freshness, difference, changing the status quo in the lyrics used in the TVc.
Project team:
Publicis Macedonia: Aleksadra Dilevska (CEO Publicis Skopje), Savica Sokolova (CSD), Milan Stojanov (CD), Igor Mamucevski (AM) Eleonora Gjorgjeva (SPD), Vladimir Lazoroski (CW), Martina Petkovska (AD)
Director: Igor Vuković
DOP: Ɖorđe Marković
Production: Mozaik Production
