Although we all have different characteristics and habits, develop different tastes and views of the world, and despite the fact that we all do things our own way, there are some things that can connect us all. Only something truly special can bring so many different people, large and small alike, to the same table.
“For the big and little kids” is the new communication platform which was created for the popular Čokolino “baby” food by McCann Zagreb. For decades now, this product has been the favorite meal and an indispensable ritual for many, loved by adults even more than by children. Another interesting trait of the new campaign is that the TV ad below is the first one in the history of the brand in which the carrier of communication is not their trademark Lino Bear.
“Čokolino is the most popular and favorite product from the Lino family and has been with us since we were kids as well. Čokolino is not just baby food. Everyone enjoys its unique flavor – big and small alike. With hot or cold milk, denser or less dense, every consumer has their own favorite recipe for preparation. That was exactly the inspiration for creating a new communication platform and that’s why we gathered consumers of all age groups and profiles. No matter how diverse they are, they all share their love of Čokolino. The campaign rolled out in all the Adria region countries,” said Maja Pezelj Stunja, Brand Manager at parent company of the brand, Podravka.
The team that worked on the new campaign at McCann Zagreb were: Daniel Vuković (Chief Creative Director), Petra Gajica (Strategic Planner), Maja Tonković (Account Manager), Boris Miletić (Copywriter), Sandra Mrkšić (Designer) and Igor Miletić (Art Director). The film was directed by Dalibor Matanić, and produced by Val produkcija.
