PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

New CANAL+ Africa Brand Campaign: CANAL+ Together Everyday

CANAL+ INTERNATIONAL, and its ad agency BETC, has unveiled a new brand campaign that will air in 25 markets to highlight the unique relationship that the platform plays in the daily lives of African people.

05/02/2021
in Featured, News
2 min read
betc-canal-naslovnica

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

CANAL has been the main player in the TV sector for the last 25 years. CANAL+ is currently the entertainment leader in 25 countries in Africa. These past few years, the brand has played an important role in the local cultural development by his commitment in the promotion of African talents in its productions.

Whether they are following the biggest football games, watching breath-taking animal documentaries or enjoying the best movies, African people have spent quality time with CANAL+. Those moments have even extended recently. This past year, subscribers have spent a daily average of six hours watching CANAL+ on their TV box set.

With this new campaign and the signature “CANAL+ Together Everyday”, the brand is celebrating its subscribers and the unique link that has been uniting them every day for so long. Conceived by BETC, this campaign brings together a vision of this relationship, unique to the African area, and displays the ability of the agency to be a partner of the iconic French brand on many different markets.

This campaign will air on TV simultaneously on all the panafrican channels of the group (CANAL+ network, NOVELAS TV, A+, NOLLYWOOD TV, CUISINES) and the channels managed by CANAL+ ADVERTISING (FRANCE 24, TRACE, TV5 MONDE).

The monthly cumulative audience of these channels represent more than 300 millions of contacts according to the latest Africascope research.

The campaign will be also amplified online through Facebook Watch, YouTube and Facebook.

CREDITS

Advertiser: CANAL+ Afrique
Brand Managers: Hala Saab, Tristan Calas, Joan Yombo
Ad Agency: BETC
Agency Managers: Valerie Dhotel-Frances, Lucie Delaye, Sarah Petroff
Executive Creative Director: Stephane Xiberras
Creative Director: Eric Astorgue
Art Director: Charles Dessaux
Copywriter: Sebastien Duhaud
Music Supervisor: Christophe Caurret
Traffic Manager: Elodie Diana
TV Producer: David Brakha
Production Company: GPOP x Chouette Prod
Sound Company: Schmooze
Director: Julien Rocher
Media Company: Havas Media Africa

Tags: AfricaAfrikaBETCCanal+CANAL+ AfriqueCANAL+ Together Everyday
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