In case of an accident or an unforeseen event, Slovenian Triglav Insurance offers fast and efficient assistance in Slovenia and abroad, 24 hours a day, throughout the year.
The new communication campaign of Triglav Insurance boasts exactly that, under the slogan “First come, first assists”. Star of the campaign is Slovenian comedian and TV host Jurij Zrnec, who practices running for quite some time now, and in the campaign he is joined by a trusty assistant who in the slow-mo run helps him reach the people in trouble as quickly as possible. In the difficult struggle against time, trying to bravely save the day, they always come too late, bested by the fast and efficient assistance of Triglav Insurance.
The campaign includes a series of video ads for TV, online and mobile, as well as billboards, print, radio, citylight and POS materials. Check out the videos for car, home and bicycle assistance below:
CREDITS
Campaign: Ko prije dođe, prije pomaže
Client: Triglav osiguranje
Agency: Pristop
Client representatives: Tjaša Kolenc Filipčič, Vojka Novak, Jaka Jauh, Alenka Jančar
Agency-side project director: Simona Mladenović
Strategic Planning Director: Davorin Milinović
Agency-side project leader: Simona Mladenović
Assistant project leader: Nika Perovšek
Creative Director: Blaž Vuk
Copywriter: Eva Gjörek
Design and Innovation Lead: Matija Kocbek
Head of Production: Damjana Grošelj
Photography: Suzan Gabrijan
Production house: Kinomotel
Director: Gregor Vesel
Media agencies: Pristop Media and D’Agency (Vanja Čas, strategic media planner; Nika Todorovski, junior media planer; David Keš, media planner;)
