Source: TheDrum
1950s song Que Será Será by Doris Day is getting a revival in Samsung’s new campaign which takes a look at our future, and all the marvelous tech that might come.
That is why the spot is titled The Future, and boasts how the features of the Samsung Galaxy are shaping our future, juxtaposing the laid back tone of the song with the brand’s forward-thinking innovation.
https://youtu.be/ajD2WZioOOc
The brand campaign is celebrating the 10th anniversary of Galaxy smartphones, and will set the foundation for its next wave of products.
The campaign was done by Leo Burnett, in collaboration with Human Music. The team played with multiple genres of the classic song, but creative instincts led them back to the magical charm of Doris Day accompanied by Frank De Vol and his orchestra.
The campaign will launch globally on 8 February.
