New Bonbon campaign promotes rollover, with which you don’t have to worry about the unspent units disappearing in the vacuum of nothingness. The campaign employs a humorous TV spot in which the units (minutes, MB and SMS’s) are enjoying the summer atmosphere of July, but as July comes to an end, the units move into August. Whether they like it or not! TV spot is a symbolic representation of how the unspent units are transferred to the next month ie. the new monthly package, through reactivation of the package.
Nikola Matasović, an expert for development of supply and products at Bonbon, commented on the campaign: “The team from McCann and Fahrenheit have again made a great job. We facilitated their work with a super cool feature that Bonbon offers, and then made their job harder with our endless interference, something like ‘it’s all great, just dash it up a bit here and there’. But all joking aside, we believe we have an excellent and distinctive campaign. The first reactions are at least excellent and it is nice to hear everyone praise both the ad and the production :)”
Diego Perez Tenessa De Block from the department of multibrand marketing and prepaid services at Bonbon said: “I hope to receive as much praise and congratulations when I get married, as I am getting for the new campaign. Joking aside, we are delighted that the campaign was so well received. Reactions are phenomenal and the results are already visible in our figures / financial indicators. The campaign is a mix of fun, innovation, clarity and purpose for which the Bonbon brand is recognizable. This is the result of hard work, excellent attitude and years of cooperation with agencies McCann Zagreb and Fahrenheit, which fully understand our brand and share our values, and because of everything mentioned above, we implement great and recognized campaigns.”
The campaign was realized by agencies McCann Zagreb and Fahrenheit in cooperation with the production company Švenk. Spot was directed by Saša Podgoršek and behind the camera was Sven Pepeonik. The adventures of Bonbon units were imagined by Daniel Vuković, Hrvoje Škurla and Luka Pervan. Art Director of the campaign was Krešimir Grancarić, along with designer Sandra Mrkšić, while the project was led by Saša Ivan and Iva Šimunović. Photos for the visuals of this campaign were made by Damir Žižić.
Along with TV as the primary channel of communication, this campaign will be supported through OOH, web banners and social networks.
